Search Engine Optimization (SEO) is an exercise used to enhance a website to improve its visibility in organic (non-paid) search engine results. The ultimate goal is to improve visibility and attract more visitors by ensuring the site appears higher on search engine results pages (SERPs) for relevant queries. We'll keep you ahead of the curve with the latest trends and updates in search engine algorithms, all crafted to equip you with the insights and practical tips needed to rank higher.